Campaign Overview: This campaign positioned United Community as the go-to financial partner for individuals looking to take control of their finances in the new year. By promoting savings accounts, checking accounts, and United’s great customer service, the campaign aimed to attract new customers while encouraging current ones to deepen their banking relationships.

This campaign was advertised in all key identified markets, and messaging focused on financial resolutions, tools for smarter money management, and banking rewards.

Tactics & Assets Included: 15 and 30 second radio spots, digital out-of-home, print ads, Google Performance Max, Meta and LinkedIn paid social ads.

In January, website sessions to the Personal Checking page were up by 242% year over year while Personal Checking applications grew by over 200% year over year.

In Q1 2025, actual account openings were up by 60% year over year and the value of accounts opened in Q1 2025 was 115% higher than in Q1 2024.