Crawford has appointed Emily Arbour as director of client strategy, a newly created role that reflects the agency’s commitment to aligning strategic thinking with client partnerships. In this role, Arbour will lead both the strategy and client relations departments, strengthening collaboration between the two functions to create a more seamless, effective client experience by further […]
Most bank ads look like, well, other bank ads. So we set out to make United Community stand out in a sea of sameness. The “Bright Objects” campaign focused on real human milestones instead of traditional product messaging — positioning the bank as a trusted partner in life’s defining moments. Through strategic brand positioning, creative development, and […]
Congratulations to Marion Crawford, who has been named to the SCBIZ’s inaugural South Carolina 500, recognizing the state’s most influential leaders. Since founding Crawford in 2010, Marion has helped grow the agency into a nationally recognized full-service creative agency, known for strategy-led creative, digital marketing, public relations, and media expertise. The SCBIZ 500 celebrates leaders […]
Crawford partnered with Nothing Bundt Cakes on the “Football Needs Frosting” campaign — an integrated marketing effort blending cultural relevance, bold creative, and a SNICKERS®-inspired Bundt cake that brought game-day indulgence to life.
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